I have no idea where the association between Christmas-time and Elves began, but it is now firmly lodged in popular festive culture. Elf Magic is a site devoted to Christmas Elves, selling soft-bodied Elf dolls, ornaments, hair bows and other festive goodies. Simply select which Elf you wish to ‘adopt’, and he or she will be dispatched from the North Pole in a special elf-size Santa Sack to help your child experience the magic of Christmas.